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2024_05_0 Release Notes

Release date: May 21, 2024

The release notes describe changes to Storefront for this release, including new features and enhancements. In addition to these changes, Instacart continually updates the platform to improve accessibility, performance, and stability and to ensure the best user experience for your customers.

New features​

There are no new features that are available for both Storefront and Storefront Pro.

Enhancements​

The following enhancements are available in this release.

Discovery feed on the order status page​

The order status page now displays a dynamic feed with recommended product carousels and shoppable ad carousels. The discovery feed displays in the You’ve still got time to shop section. The feed encourages customers to explore additional items and add them to their cart before the shopper checks out.

The carousels that appear in a customer’s discovery feed are driven by proprietary machine-learning (ML) algorithms.

The ML algorithms consider the following data when making recommendations:

  • Retailer data, such as customer searches and trends
  • Collection popularity, such as top selling products
  • Additional contexts, such as store location, time of day, or day of week

The discovery feed displays carousels and shoppable ads in the following order:

  • One product carousel, which contains organic recommendations and sponsored products.
  • One shoppable ad carousel.
  • Up to five product carousels, which contain organic recommendations and sponsored products.
  • One shoppable ad carousel.

The following image shows an example of the order status page with the discovery feed in the You've still got time to shop section: Shows the order status page with the "You've still got time to shop" section. This section displays the "Based on your recent views" carousel and a shoppable ad for Zevia.

For more information, see Order status page: Discovery feed, Ads: Shoppable ads, and Slots and creatives: product carousels.

Store name in the shopping context selector of the header​

The shopping context selector now displays the store name for pickup and in-store orders on desktop and mobile browsers.

The following image shows an example of the pickup shopping context with the The Garden store name: Shows the shopping context selector with "Pickup" selected and the "The Garden" store name.

To display your store name, you must share your store details with Instacart. For more information, contact your Instacart representative.

For more information, see Custom header and Shopping contexts.

Store details in the store selector​

Customers can now view store details in the store selector for pickup and in-store orders on desktop and mobile browsers. Store details can include the store name and store phone number.

The following image shows an example of store details for pickup locations: Shows the store selector with a list of nearby pickup locations and a map view with the locations.

To display your store name and phone number, you must share your store details with Instacart. For more information, contact your Instacart representative.

For more information, see Shopping contexts.

Enhanced the checkout experience​

Checkout data is now preloaded, making it quicker for customers to move through the checkout process.

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