Storefront and Storefront Pro
Instacart Storefront is an end-to-end omnichannel digital commerce platform built specifically for grocery. Storefront brings the best of Instacart's technologies to your brand's e-commerce experience.
Instacart Storefront shares the same infrastructure as the Instacart App, allowing retailers to access new innovations quickly, including features powered by 150 proprietary AI models. Successful features tested on the Instacart App are rolled out to retailers’ storefronts, providing them with top-tier e-commerce technology.
There are two tiers for Storefront: Storefront and Storefront Pro. You can upgrade to the Pro tier to add more capabilities to a Storefront site, such as retailer single sign-on, dynamic collections, and in-store shopping context. For a comparison of Storefront and Storefront Pro, see Storefronts.
In this documentation, the Storefront Pro capabilities are identified with a note. All other capabilities are available for both Storefront and Storefront Pro retailers.