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Discounting Platform overview

With Instacart, you can incentivize your online customers with familiar discounts and other rewards, including:

  • Store offers or promotions
  • CPG coupons
  • Promo codes
  • Sale pricing
  • Loyalty pricing
  • Credits/stored value

Based on your goals, Instacart provides the following ways to create savings opportunities:

  • Offers. Create custom incentives that associate a reward with a condition and redemption method. To determine if Instacart supports the types of offers you want to use, review the lists of examples in Storefront offer types and Marketplace offer types.
  • Special pricing. Create sale pricing or loyalty pricing.
  • Coupons. Integrate with a third-party CPG coupon provider.
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