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Changelog

The changelog is a chronological record of retailer-facing changes to Instacart Storefront. Release notes are announced here. Between releases, entries documenting bug fixes, enhancements, and other announcements are added here.

December 12, 2024​

December 6, 2024​

  • Fixed an issue where disclaimer text in custom footers did not display on mobile iOS apps.

December 4, 2024​

December 3, 2024​

November 19, 2024​

November 15, 2024​

  • In Instacart Platform Portal, you can now edit creatives that are used in active campaigns. Previously, you could not edit creatives that had been live in an active campaign for over two hours. You can edit creatives in the Creatives manager or Campaigns & offers tools. For more information, see Creatives and Campaigns & offers.
  • Improved the loading time and experience for slots and creative placements on custom homepages. This enhancement improves the experience when customers view your storefront on desktop.

October 23, 2024​

October 22, 2024​

October 16, 2025​

  • Removed the Set up retailer support page from the documentation. For information about support, see Contact Support in the Instacart Platform Portal documentation.

September 24, 2024​

  • Updated the tables with information about custom events and parameters in the Set up Google Analytics 4 topic.
  • Added a note about Instacart's support for Google Analytics in native mobile apps to the Analytics topic.

September 17, 2024​

September 4, 2024​

  • Primary banner carousels with more than one banner now include a pause button. Customers can pause autoplaying carousels by clicking the pause button. This feature improves accessibility in your storefront.

    The following example shows a customer interacting with the pause button on a primary banner carousel: Shows a customer clicking the pause button on a primary banner carousel.

    For more information, see Primary banner carousel.

August 20, 2024​

August 6, 2024​

  • You can now submit your request for an Instacart Storefront e-commerce site using the Storefront Intake Form button in the Request Storefront topic. Previously, this process was managed through Google Forms.

July 25, 2024​

  • Deprecated the meal_type field in favor of the new tags field in recipe files. For more information, see Recipes and Manage your recipe files.
    Beta

    This feature is currently restricted to retailers who partnered with us in its development. For more information, contact your Instacart representative.

July 24, 2024​

  • Implemented the following enhancements and fixes to improve search engine optimization (SEO):

    • Removed the block on search engine crawling.

    • Updated the URL structure for product detail pages to be more SEO-friendly. Existing URLs will still work, and new URLs will use this updated structure.

      Old StructureNew structure
      https://shop.retailer.com/store/retailer/products/012345678https://shop.retailer.com/store/retailer/products/012345678-annies-homegrown-organic-cheddar-bunnies

    • Fixed the canonical link tag for product detail pages. This tag is hidden from customers and only relevant to search engine crawlers.

      BeforeAfter
      https://shop.retailer.com/products/012345678-annies-homegrown-organic-cheddar-bunnieshttps://shop.retailer.com/store/retailer/products/012345678-annies-homegrown-organic-cheddar-bunnies

July 23, 2024​

July 12, 2024​

  • Added documentation about the following rules for dynamic collections:

    • Item Attributes
    • Max Age (Days)
    • Flyer
    • Promotional Rules

    For more information, see Dynamic collections.

July 8, 2024​

  • Started rolling out a redesigned Instacart Platform experience that includes enhanced navigation and the ability to select your retailer banners and sites from any page. For more information, see the June 17, 2024 - Announcement on the Instacart Platform Portal doc site.

July 4, 2024​

  • Enhanced password security by requiring customers who log in using their email to log in with a one-time-password (OTP) sent to their email. For more information, see Instacart sign-on.

    The following table illustrates the changes:

    BeforeAfter
    Shows the log in form with the email and password fields.Shows the login flow. The first image shows the log in form with the email field and "Continue" button. The second image shows where customers enter their verifcation code.

June 25, 2024​

  • Temporarily deprecated click-to-redeem offers (also known as direct links) as we redesign this feature. Live campaigns with direct links will not be affected, but marketers cannot create new campaigns with direct links. Instead, retailers can create offer discount campaigns with coupon codes to distribute to their customers.

June 18, 2024​

June 13, 2024​

  • Added the following documentation about recipes:

    Beta

    This feature is currently restricted to retailers who partnered with us in its development. For more information, contact your Instacart representative.

June 6, 2024​

  • (Storefront Pro 5) Fixed an issue where the options in the header account menu and account sidebar navigation differed on desktop browsers.

May 21, 2024​

April 29, 2024​

  • Updated the documentation to remove references to in-store transactions appearing in the Order History page. The Order History page may be updated to support this feature in a future release.

April 23, 2024​

March 26, 2024​

February 20, 2024​

January 29, 2024​

December 18, 2023​

November 28, 2023​

  • Published a Catalog documentation site that explains the requirements for sending catalog data using inventory files.
  • Updated various topics to include links to the new catalog documentation site.

November 13, 2023​

November 6, 2023​

October 17, 2023​

  • Updated the 2023_09_0 Release Notes to mention that the keyword redirects feature is available for Storefront Pro only.

September 25, 2023​

August 31, 2023​

August 28, 2023​

July 26, 2023​

June 30, 2023​

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