Slots and creatives

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This capability is available with Storefront Pro 5.

Use slots and creatives to enrich your storefront with custom content, including banners, rich text, and product carousels.

Slots

Slots are sections on a page that are reserved for displaying creatives and campaigns. There are static slots and dynamic slots.

• Static slots. Can display the same creative to all customers. For example, you want to display a creative to highlight weekly deals.
• Dynamic slots. Can display different campaigns and their associated creatives based on segmentation and scheduling rules. For example, you create one campaign with a banner creative to target the New York region and another campaign with a different banner creative to target the San Francisco region. You assign the creatives to the same slot. Customers see the campaign that is targeted to their region.

Creatives

Creatives (previously called placements) are groups of visual elements, such as images, text, and buttons. Creatives also include the associated metadata, such as image alt text and URL destinations.

Use creatives to promote content, such as announcing a sale, encouraging customers to sign up for your loyalty program, or promoting collections that celebrate an upcoming holiday. You can add creatives directly to your pages by assigning them to slots, or you can add creatives as part of your drive awareness campaigns.

The following example illustrates the concept of a slot with creatives:

Types of creatives

You can use different visual formats to display content, such as banners or carousels. The following example shows a homepage with various types of creatives:

1. Announcement banner
2. Quick link carousel
3. Image tile carousel
4. Rich text container
5. Primary banner carousel
6. Secondary banner carousel
7. Product carousel

Announcement banner

An announcement banner spans the width of your storefront and is displayed on every page. Use announcements to promote important messages.

Announcement banners are great for informing customers of things such as changed store hours, flash sales, new locations, or highlighting a holiday bundle. This banner can include an image, plain text, and can link to a destination. If a customer dismisses the announcement banner, the banner does not reappear for the rest of the session.

note

You can have one active announcement banner on your storefront.

Rich text container

A rich text container displays a block of text. You can style the text by adding typographical emphasis, changing text colors, adding links, and formatting with lists. Use rich text containers to create additional content to support your business needs. For example, use text containers to explain your mission statement or privacy policy.

Primary banner carousel

A primary banner carousel spans a page and can contain up to six banners. Use primary banners to grab your customers’ attention and direct them to your important campaigns or promotions.

When adding a banner, you can upload an image and, optionally, overlay text and a call-to-action button. The text and button appear on the left side of the banner. So, when designing banners, add a visual area of focus on the right side and leave space for text on the left side.

You can also add a color overlay to the left side of the image to make the text stand out.

When you add a color overlay, the portion of overlay to visible image in the banner is as follows:

• On desktop browsers: 56% solid color overlay with 44% visible image
• On mobile browsers and native apps: 65% solid color overlay with 35% visibile image

Primary banner carousels come in two formats:

• Single Primary Banner Carousel. Shows one banner at a time.
• Split Primary Banner Carousel. Shows two banners at a time.

The carousel automatically scrolls through different banners every five seconds. Customers can pause carousels by clicking the pause button. Customers can also swipe (on mobile) or click an arrow (on desktop) to view the next banner.

tip

Consider using primary banners sparingly to avoid pushing shoppable content below the fold.

The following example shows a primary banner carousel with three banners:

The following example shows a split primary banner with two banners:

note

Depending on the customers’ browser window size or zoom settings, primary banners might span the entire width of the page or include some padding on each side of the banner. Secondary banners always have padding on each side of the banner.

Secondary banner carousel

A secondary banner carousel is similar to the primary banner carousel but takes up less vertical space (height). Use secondary banners to fit more promotions on a page.

Secondary banner carousels come in two formats:

• Secondary Single Banner Carousel. Shows one banner at a time.
• Secondary Split Banner Carousel. Shows two banners at a time.

Customers can swipe or click an arrow to view the next banner in the carousel. For example, if you have three banners in a split banner carousel, customers can click an arrow to view the third banner. Secondary banner carousels do not automatically rotate through banners.

The following images show an example of a single banner carousel with the heading Bite into Tokyo, followed by a split banner carousel with the headings Get a taste of Cancun and Get a taste of Italy. The split banner carousel has an arrow at the end to indicate that there are more banners to view.

Image tile carousel

An image tile carousel spans a page and can contain several image tiles and an optional title. Image tiles can be customized with an image and link text. Image tile carousels take up less vertical space than banner carousels and can be used to highlight links to content on your storefront site or to redirect to another site, such as a third-party CMS site.

The following image shows an example of a What’s new image tile carousel, with image tiles for Chocolate treats, Meal inspiration, BBQ essentials, and Pizza:

Quick link carousel

A quick link carousel can contain several quick link pills and takes up less vertical space. Quick link pills can contain an icon and a text link, or can be a text only link. Use quick link carousels to highlight links to useful or common destinations for your customers.

The following image shows an example of a quick link carousel with links for Recipes, Coupons, Account, and Instacart+:

Product carousel

A product carousel displays products. Add product carousels to help customers easily find and add items to their cart.

You can add the following types of product carousels:

• Standard Product Carousel. Displays the products in a collection. Customers can click the arrows to browse the products or click a button to go to the collections page, which displays the entire collection in a product grid.

• Sponsored Products Ads Carousel. Displays sponsored products only. The products are chosen by the Carrot Ads service’s algorithm. Customers can click the arrows to browse the products.

  The following image shows an example of a Sponsored Products Ads carousel:

• Flyer Product Carousel. Displays flyer items based on your flyer data files. Customers can also click a call-to-action link, which opens the flyer.

• Featured Collection Carousel. Displays the products in a collection similar to the standard product carousel, but also supports a custom title, a subtitle, and a cover image to grab your customer’s attention.

  The following image shows an example of a Yummy chicken featured collection carousel, followed by a Beef standard product carousel:

  

Recipe carousels

Beta

This feature is currently restricted to retailers who partnered with us in its development. For more information, contact your Instacart representative.

Recipe carousels display recipes or categories of recipes. Add recipe carousels to help customers streamline their meal planning and grocery shopping.

You can add the following types of recipe carousels:

1. Saved Recipes Carousel. Displays the recipes that the customer saved.
2. Recipes Carousel. Displays the recipes in a category. For example, the Breakfast recipe carousel might include recipes for breakfast wraps, cold brew iced coffees, and pancakes.
3. Recipe Categories Carousel. Displays the recipe categories. For example, Appetizers, Breakfast, and Entrees.

Configuration

To configure slots and creatives, use Instacart Platform Portal.

• To create and manage creatives in your storefront, use the Marketing > Creatives manager. For more information, see Creatives.

• To add slots and creatives to different areas of your storefront, do the following:

  1. Add a slot to a page.

     • To add a slot to a content page, see Manage content pages.
     • To add a slot to the homepage, see Manage custom homepage.

  2. Add content to the slot.

     • For static slots, you can add existing creatives or design a new creative.
     • For dynamic slots, you can add Drive awareness campaigns.

Related topics

• Recommended media dimensions