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Promotions

A promotion (also called an offer or a deal) is a discount on an item or on multiples of an item, such as buy-one-get-one (BOGO) promotions. Promotions are active for the time period that you set. If you have a loyalty program, you can target some promotions to loyalty customers only.

The following image shows an item tile with a buy-one-get-one promotion:

Shows the item tile with a buy-one-get-one promotion. The promotion text is "Buy 1, get 1 free" and the text is highlight in yellow.

Promotion types​

You can create the following types of promotions:

  • Buy 3, Get 1 Free
  • Buy 2, Get $5 Off
  • Buy 2, Get 10% Off
  • Buy 1, Get 2nd For $1.50 Off
  • Buy 3 for $15

An item can belong to one promotion type only. However, if an item in the promotion is also on sale, the promotion and the sale price stack.

Site changes​

In the cart, when the promotion's conditions are met, the item price is struck out and the discounted price is shown above in a different font color.

The following image shows the same buy-one-get-one promotion in the cart after the promotion's conditions are met:

Shows an item with a quantity of 2, which qualifies for the buy-one-get-one promotion. The price for 2 items is struck out, and the discounted price is the same as the price for 1 item.

The cart total takes into account the discounts from retailer-defined promotions plus any other discounts, such as CPG coupon ads. On the checkout page, the discounts subtotal also includes both retailer-defined promotions and other discounts.

Configuration​

Create and manage promotions by using your catalog inventory file. For more information, see Sales and promotions.

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