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Ads

Ads give you instant access to advertising demand from over 1800 national CPG brands. They are designed to be highly relevant and fit seamlessly into your existing content. Ads can generate incremental orders and unlock new shopping journeys without sacrificing the delightful shopping experience your customers are used to.

The number of ads that appear can vary based on the user, shopping context, and item relevance. Ads also become more personalized as a customer shops more on your storefront.

Ad formats​

Ads come in different formats:

Sponsored products are individual items that customers can add to their cart. These items might show up in a dedicated sponsored product carousel, in collections, or in product grids intermingled with other non-sponsored products.

Sponsored products can appear on the following pages:

  • Homepage
  • Search results page
  • Collections page (including departments and aisles)
  • Product details page
  • Buy it again page
  • Checkout aisle recommendations page
  • Replacements page
  • Post-checkout recommendations page

The following image shows a homepage with a Treat Yourself sponsored products carousel and some sponsored products intermingled in the Snacks collection.

Shows a sponsored products carousel with the title "Treat yourself". After the carousel, the "Snacks" collection includes a sponsored product in the first item tile.

Display banner ads​

Display banners ads are banners that give advertisers a bigger surface area to tell their brand story.

Display banner ads can appear on the following pages:

  • Search results page
  • Collections pages (including departments and aisles)

The following image shows an example of a display banner ad on the search results page:

Shows a banner ad that promotes the Nature Valley brand. A "Sponsored" label appears after the banner.

When customers click the banner, they are directed to a brand landing page with content that is curated by the advertiser. The brand landing page is embedded in your storefront for a seamless experience.

The following image shows an example of a brand landing page in your storefront:

Shows the Nature Valley brand landing page as part of the storefront.

Shoppable ads​

Shoppable ads include both dynamic content and direct add-to-cart functionality. Dynamic content can be a video, an image, or an animated gif. If an ad includes a video, the video starts playing when more than 50% of the ad is visible. Videos are muted by default and customers can click the volume icon to unmute.

Shoppable ads can appear on the following pages:

  • Homepage
  • Search results page
  • Collections pages (including departments and aisles)
  • Discovery feed of an order status page

The following image shows an example of a shoppable video ad on the homepage:

Shows a video and a list of items that users can add to the cart. The items are related to the brand in the video.

When customers click View More, they are directed to a brand landing page with content that is curated by the advertiser. The brand landing page is embedded within your storefront for a seamless experience.

Coupon ads​

Coupon ads are similar to the physical brand coupons customers get in the mail that can be used at any retailer. With coupon ads, customers get access to brand coupons on your digital storefront. Coupons appear on the applicable item tiles.

note

Retailer-defined promotions take precedence over coupon ads.

The following images show examples of coupon ads:

  • Single-unit coupons provide a discount on one item.

    Shows an item tile with a checkbox that a customer can clip to save $0.75 off a jar of salsa

  • Multi-unit coupons provide a discount when you buy more than one item. Customers can click See eligible items to conveniently browse other products that qualify for the offer.

    Shows an item tile with a "Buy any 3, get $1.00 off" reward.

  • Stock up and save coupons provide a discount when you spend a minimum amount. Customers can click See eligible items to conveniently browse other products that qualify for the offer.

    Shows an item tile with a "Spend $22, save $4.00" reward.

Configuration​

For Instacart Storefront sites, ads are enabled by default and you don’t have any configuration options.

For Instacart Storefront Pro sites, ads are not enabled by default. Work with your Instacart representative to enable ads. Your representative guides you through the configuration options available to you along with how and where ads are introduced into your site.

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