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Search results priority

With so many different search capabilities, learn about how products are ranked or boosted within the search results.

The following image shows the order in which creatives and products appear on the search results page:

Shows the search results page. A banner appears at the top. Two products appear after the banner with the "Sponsored" label in the item tile. Then, a product with the "Buy it again" label. Then, three products appear without any labels.

  1. Display banner ads appear at the beginning of the search results list. Banners have the highest priority.
  2. Sponsored products are intermingled within the search results and the position depends on factors that are determined by the Ads service.
  3. Organic search results are ordered using machine learning algorithms that optimize for conversion, relevance to the search term, and the likelihood that top items are in stock.
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