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Departments

The department menu displays departments and collections for your customers to browse your store. Departments are folders that help organize your collections.

Both your Instacart Marketplace and Instacart Storefront sites include the predefined departments and predefined collections that are common in your line of business. Instacart automatically assigns the products that you offer for sale to the appropriate collections and departments. For example, ground beef products are included in the Burgers & Ground Beef collection under the Meat & Seafood department. Products that are not available for the customer’s current location or fulfillment method are hidden. If a department contains zero available products, the department is also hidden. Inventory is checked approximately every two hours.

In addition to the predefined collections, you can create retailer collections and add them to the menu. On Instacart Marketplace, retailer collections display after predefined collections. On Instacart Storefront sites, you can rearrange the order of departments and collections.

To avoid complexity for customers, department navigation is limited to three levels. The first two levels display in the department menu and can include departments or collections. The third level displays on the page and can include collections only.

The following example shows the Meat & Seafood department:

Shows the Burgers & Ground beef collection as an option on the Beef department page.

  • Level 1: Meat & Seafood is a department
  • Level 2: Beef is also a department (also known as an aisle or sub-department)
  • Level 3: Burgers & Ground Beef is a collection.

Department layout​

If you are using the custom header, you can add a list of departments to a menu in the header of your desktop site.

The list of departments is visible in the sidebar navigation when customers are viewing collection pages or search results pages. You can hide or show the sidebar list of departments on the desktop Homepage by editing the desktop styling.

  • Collapsing departments into a menu item in the desktop header provides more space on the homepage for customers to view your custom content, such as banners and campaigns.
  • Always displaying departments in a desktop sidebar provides an experience similar to Instacart Marketplace. Customers have access to departments at all times.

The following example shows the experience with the departments collapsed into a menu in the desktop header:

Shows the storefront on a desktop browser. An orange box surrounds the departments menu in the header.

The following example shows the departments visible in the desktop sidebar:

Shows the storefront on a desktop browser. An orange box surrounds a list of departments in the sidebar.

Configuration​

To configure your departments and navigation, use Instacart Platform Portal.

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