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In-store transactions

Many customers shop both in physical stores and on your e-commerce storefront. If you have a way to identify customers across both channels, you can upload the in-store transaction data to your storefront.

Retailer benefits​

You can view in-store sales data alongside e-commerce sales data in the Instacart Platform Portal.

Customer benefits​

The transactions data affects your customer experience in the following ways:

  • Buy it again experiences include in-store purchases.
  • Personalized recommendations include in-store purchases.

Configuration​

You can upload in-store transactions logs. For more information, see In-store transactions log (Inbound).

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