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Instacart+

Instacart+ memberships provide customers with benefits when they shop through your storefront, such as free delivery on orders over $10. Your customers can purchase an Instacart+ membership on your storefront and use their membership benefits on your storefront and on Instacart Marketplace. A free 14-day trial is also available to customers.

Instacart+ membership advertisements

Your customers are invited to purchase an Instacart+ membership at different stages of their customer journey.

The advertisements appear on your storefront in the following locations:

Storefront login

A dialog appears after customers log in to your storefront.

The Instacart+ trial signup that appears after customers log in.

Pages

A banner appears at the top of every page.

The Instacart+ trial signup that appears as customers shop.

Cart

A banner appears when customers view their cart.

The Instacart+ trial signup that appears in the cart.

Checkout totals

A banner appears when customers view the total checkout amount.

The Instacart+ trial signup shows in the checkout totals.

Membership management

Your customers can manage their Instacart+ membership from the Instacart+ membership page.

On the Instacart+ membership page, customers can do the following:

  • Sign up or manage their Instacart+ membership subscription.
  • See their subscription status.
  • Choose between a monthly or yearly subscription.
  • Cancel their subscription.
  • Modify payment information.
  • Add promotional codes or gift cards.
  • Invite up to 3 people to share Instacart+ delivery benefits and share family carts.

Shows the Instacart+ membership page of a customer with membership details.