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Family accounts

Customers can create family accounts, allowing them to invite three additional members to link their accounts and collaboratively contribute to a shared family cart. Also, if one member of the family account has Instacart+, all members can enjoy the Instacart+ benefits when shopping with the family cart.

Members of a family account can choose to shop using either the family cart or their personal cart. They can easily switch between carts from the cart panel. Customers who are shopping using the family cart will see a family icon beside their cart.

The following image shows the family icon and cart icon:

Shows a shopping cart icon with the number 1, indicating one item, next to a person group icon on a green background.

Coupons, discounts and loyalty programs work in the same manner as personal accounts, but the family member who places the order will receive any loyalty points as if they were shopping with a personal account.

The following image displays the cart panel, showing items in the family cart. Below the family cart, you can see the personal cart, which the customer can switch to if they want to add items to their personal cart instead.

Shows a family cart screen with one item and a personal cart with one item. A green button for checkout is visible.

Example journey​

Customers can create a family account and invite up to three additional members to link their accounts to the family account.

  1. The customer opens the account menu and then selects Start a family account.

    Shows a menu with options: Your orders, Account settings, Instacart+, Start a family account (highlighted in orange), and Addresses.

    The invite screen is displayed.

    Shows an invitation to add up to 3 people for family carts. Features include adding items, Instacart+ delivery benefits, and personal shopping options. Includes an "Invite now" button.

  2. The customer clicks Invite now.

    The invite dialog is displayed.

    Shows a form to invite someone to shop in family carts with fields for first name and email, and a green "Send invite" button.

  3. The customer enters the name and email of the person that they want to invite, and then clicks Send invite.

    The invite sent dialog is displayed.

    Shows a confirmation of an invitation sent to kamalsingh@example.com, with options to cancel or copy the invite link. The invite expires in 7 days. There's an "Invite another member" button.

    The person who was invited receives an email invitation. The customer also receives an email notification to confirm that the invitation was sent.

  4. The member views their email invitation and clicks the link to join the family account.

  5. The member can add items to the family cart.

Membership management​

After creating a family account and inviting a member to your family account, you can manage the family account from the Family Account page. On the Family Account page, the owner of the family account can add or remove members and deactivate the family account.

The following image shows the Family Account page:

Shows a family account page with perks for shared shopping, private shopping, and sharing Instacart+ benefits. Shows members Kamal S. (Owner) and Josephine F. (Invited). Two invites are remaining.

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