Pre-launch checklist

note

Be sure to review and follow guidelines for creating a Call to Action (CTA) button within your submission.

Before requesting a production key and prepare a short screen recording demonstrating your integration with the Instacart Developer Platform API. Your submission must comply with our CTA design and Developer messaging guidelines.

Process

Submitting a production key request will notify our team. We'll reach out within 5 business days to request your demo. If your demo meets the integration requirements, your key will be approved. If not, you'll be asked to revise and resubmit. Once approved, you'll also receive an invitation to create your Impact.com affiliate account.

Demo content checklist

Your submission must include the following:

• An overview of the user experience, including the steps leading up to the Instacart call-to-action (CTA) button.
• A click on the Instacart-branded CTA that redirects to the Instacart landing page.
• The URL to an Instacart shopping list or recipe landing page so we can review ingredient matching accuracy.

Integration requirements

Your integration must:

• Use the Platform API and link to Instacart landing pages or other instacart.com pages.
• Use approved CTA button text. Use either "Shop ingredients" or "Shop on Instacart".
• Use an approved CTA button theme. Dark, Light, or White with exact hex codes.
• Use a properly formatted CTA button that is 46px tall, has a 29.5px border radius, and includes a 22px full-color Instacart logo.
• PUse correct color scheme for the logo. Place the logo in full color on a white, cashew, or dark kale background, unmodified and unrotated.
• Use the logo only to indicate an integration. Do not pair with your logo in a header or use in marketing that implies a joint offering.

Customer-facing copy

The following must not appear anywhere in your copy:

• "Free Delivery". Use "$0 Delivery Fee" instead, with a "Service fees apply" disclaimer, or omit delivery mentions entirely.
• "Partner" or "Partnership" to describe your relationship with Instacart.
• "Instacart delivers", "Instacart grocery delivery" , "Instacart shops for you", similar phrasings positioning Instacart as a grocery store or delivery service.
• "Delivery in as fast as one hour" or any other delivery speed reference.