Conversion tracking and affiliate payments
Instacart Developer Platform partners can apply to join our affiliate program through Impact, which tracks your conversions and pays commissions for the orders attributed to your integration. Sign-up links and program terms and conditions will be shared via email to active partners.
When you create your Impact account, you provide information about your business. This information is used by Impact to list your business in their marketplace. Instacart does not use this information.
Using your Impact ID
After creating your account and receiving your partner ID, allow 24–48 hours for the parameters to populate correctly.
Parameters are appended automatically with each API call. Don't hardcode parameters manually; the parameters will be duplicated and break order attribution.
If you signed up for Impact with a different email address and/or company name than you used for the Platform, notify your Instacart representative right away. Without this, your parameters won't be configured correctly.
Test that your parameters are displaying correctly. Here is an example of a valid recipe URL:
https://www.instacart.com/store/shopping_lists/4321606?utm_campaign=instacart-idp&utm_medium=affiliate&utm_source=instacart_idp&utm_term=partnertype-mediapartner&utm_content=campaignid-20313_partnerid-5928554
If you do not see the parameter being returned correctly, contact your Instacart representative.
For more information, see Impact’s Getting Started page.