Conversion tracking and affiliate payments

Instacart Developer Platform partners can apply to join our affiliate program through Impact, which tracks your conversions and pays commissions for the orders attributed to your integration. Sign-up links and program terms and conditions will be shared via email to active partners.

When you create your Impact account, you provide information about your business. This information is used by Impact to list your business in their marketplace. Instacart does not use this information.

Using your Impact ID

After you create your account and receive your partner ID, update any existing links to use the new URL parameters for Impact. Use the correct URL parameters for any new shopping lists or recipes APIs. For more information, see Parameters.

Transitioning from Tune

The old attribution URL parameters are no longer required. Be sure that any new shopping lists or recipes you create with our APIs include the correct URL parameters to guarantee proper navigation.

Parameters

utm_campaign=instacart-idp&utm_medium=affiliate&utm_source=instacart_idp&utm_term=partnertype-mediapartner&utm_content=campaignid-20313_partnerid-<your-partner-id>

For more information, see Impact’s Getting Started page.