Special integration requirements
Use these columns to add special features to your storefront.
note
Some of these features are only available on Storefront Pro. All of these features require custom setup. For assistance, contact your Instacart representative.
| Column | Data type | Description | Example | Customer experience |
|---|---|---|---|---|
product_tags | CSV string | Unique product tags for items on the Storefront Pro platform. For existing product tags, see product claims. All tags must be lower case. Only available on Storefront Pro. | family_pack, heart_healthy |  View full image |
retailer_specific_metadata | JSON | Used to pass values through the Instacart catalog to be picked up by other services, such as OMS or Storefront Pro. | Retailer specific. | None available |
exclude_markup | boolean | Used to exclude specific products from universal markup. | TRUE | None available |
unata_available | boolean | This option enables you to configure an item’s availability on Storefront Pro separately from Marketplace. The default is the same as available. For more information, see minimum catalog requirements. | TRUE | None available |
unata_fulfillment_types | JSON | Indicates which fulfillment types are enabled for an item on Storefront Pro. Possible values: - instore - pickup - delivery. | [""instore"", ""pickup"", ""delivery""] | None available |
unata_instore_base_price | float | Sets an in-store price for an item on Storefront Pro if it differs from the online price.1 | 5.99 | None available |
unata_instore_promotion_metadata | JSON | Sets an in-store promotional price for an item on Storefront Pro if it differs from the online promotional price. 1 | See Promotion_metadata fields. | None available |
unata_instore_sale_price | float | Sets an in-store sales price for an item on Storefront Pro if it differs from the online sales price.1 | 4.99 | None available |