Metrics

To help you understand the impact of Carrot Ads on your storefront, you can view the metrics that are generated from the ad events you send. Metrics include ad revenue, clicks, views, and click-through rates.

You can view metrics on the Ads dashboard in Instacart Platform Portal. For more information, see Ads dashboard.

The following image shows an example Ads dashboard with fictitious metric data:

Shows the top part of the Ads dashboard with summary metrics and a chart that shows revenue for a week with a comparison to the same period in the previous year.