Display placements
Display placement ads are creative displays that allow advertisers to tell their brand story. When customers search for a product, display image banners that are related to the search term or relevant to the customer’s past behavior can appear at the top of the search results list. Shoppable display and shoppable video placements can be interleaved with the results. For visibility, the word Sponsored appears after the banner.
One impression is sent per ad per page load, regardless of how many times users view the ad while scrolling. Additional impression events are not sent when an ad re-enters the viewport during the same page session.
The following image shows an example of a display placement ad:
Customers who click the banner are directed to a brand page with content that is curated by the advertiser.
The following table describes the image sizes for display image banners:
| Image type | Type | Size |
|---|---|---|
| Desktop banner | image_display_banner_large | 3,200 x 400 pixels |
| Mobile banner | image_display_banner_small | Read width and height from image_metadata on the image asset. |
Placement and slot prioritization
Display image banners can appear at the top of search results. Use the image_display_banner_large asset on desktop (3,200 x 400 pixels) and the image_display_banner_small asset on mobile.
Display image banners occupy the top slot. They do not use display_position. Shoppable display and shoppable video placements can be interleaved with page content. For more information, see Shoppable ads.
If the creatives array is empty, no ad was returned for that request.