Display placements
Display placement ads are creative displays that allow advertisers to tell their brand story. When customers search for a product, display placement ads that are related to the search term or relevant to the customer’s past behavior can appear at the top of the search results list. For visibility, the word Sponsored appears after the banner.
The following image shows an example of a display placement ad:
Customers who click the banner are directed to a brand page with content that is curated by the advertiser.