Coupons types
With any of the supported coupon providers, you can offer a variety of coupon types to your customers.
Instacart supports the following coupon types:
| Category | Feature / offer type | Example / description |
|---|---|---|
| Stock up | Dollars off basket with amount spent on X | Spend $25 on Coke products, get $5 off |
| Percentage off basket with amount spent on X | Spend $25 on Coke products, get 10% off | |
| Item-level discounts | Dollars off (single + multi-unit) | Buy a loaf of bread, get $1 off |
| Percentage off (single + multi-unit) | Buy a box of cereal, get 5% off | |
| Fixed price | Buy a candy bar for $1 | |
| Free item (without condition) | Get a free carton of milk | |
| Buy one, get one free (BOGO) | Buy 1 bag of Lays chips, get another one free | |
| Buy one, get one for less | Buy one Amy’s Chicken and Broccoli, get 1 for 50% off | |
| Weighted offers | Minimum quantity, fixed price | Buy 3 lbs of apples for $3/lb up to a maximum weight |
| Basket-level offers | Minimum spend | Basket-level: Spend $35, get $2 off |
| Basket-wide discounts | Get $10 off the basket | |
| Retailer inclusion / exclusion | Spend $35 on selected retailer collection, get a reward; Buy $30 of seafood, get $5 off | |
| Alcohol classification include | Spend $35 on alcohol (include), get a reward | |
| Alcohol classification exclude | Spend $35 on alcohol (exclude), get a reward | |
| Percentage off up to a maximum amount | Spend $35, get 50% credit up to $15 | |
| Credit back | Spend $35, get $10 credit-back | |
| Service features | Standard delivery | Regular delivery service |
| Express delivery | Faster delivery option | |
| Priority delivery | Premium delivery tier | |
| Pickup | Customer collects from store | |
| Service fee | Base platform service charge | |
| Bag fee / bottle fee | Charges for shopping bags or container deposits | |
| Membership fee | Fee for Instacart membership | |
| Regulatory response fee | Fee for regulatory compliance | |
| Peak pricing fee | Higher demand fees | |
| General application | Promo code | User applies promo codes |
| Auto apply | Automatic application | |
| Clippable coupons | User activation required | |
| Rewards | Amount off | Fixed amount discounts |
| Percent off | Discounts as a percentage | |
| Fixed price | Specific price deals (such as free items) | |
| Credit back | Credits for future orders | |
| In kind / In kind back | Non-monetary rewards (such as loyalty points) | |
| Minimum spend | Spend $50 minimum | |
| Minimum quantity | Buy 2 or more; Buy 2 or more lbs | |
| Specific retailers / regions | Valid only for Kroger or California region | |
| First N orders | Applicable only on first N orders | |
| Item collection | Spend $30 on specific category or brand | |
| Membership required / excluded | Exclusive to (or excludes) members | |
| Stackability options | Stackable | Can combine with other offers |
| Non-stackable | Offer cannot combine with others | |
| Same / different funding source | Stackable with offers from same or different funding sources | |
| Always stackable | Stacks with all offers, including non-stackable ones |