Coupons types
With any of the supported coupon providers, you can offer a variety of coupon types to your customers.
Instacart supports the following coupon types:
| Category | Feature / offer type | Supported? | Example / description | Supported third-party provider |
|---|---|---|---|---|
| Stock up | Dollars off basket with amount spent on X | ✅ | Spend $25 on Coke products, get $5 off | Birdzi NCR |
| Percentage off basket with amount spent on X | ✅ | Spend $25 on Coke products, get 10% off | Birdzi NCR | |
| Item-level discounts | Dollars off (single + multi-unit) | ✅ | Buy a loaf of bread, get $1 off | Birdzi Inmar NCR Youtech |
| Percentage off (single + multi-unit) | ✅ | Buy a box of cereal, get 5% off | Birdzi Inmar NCR Youtech | |
| Fixed price | ✅ | Buy a candy bar for $1 | Birdzi Inmar NCR Youtech | |
| Free item (without condition) | ✅ | Get a free carton of milk | Birdzi NCR | |
| Buy one, get one free (BOGO) | ✅ | Buy 1 bag of Lays chips, get another one free | Inmar NCR Youtech | |
| Buy one, get one for less | ✅ | Buy one Amy’s Chicken and Broccoli, get 1 for 50% off | Inmar NCR Youtech | |
| Weighted offers | Minimum quantity, fixed price | ✅ | Buy 3 lbs of apples for $3/lb up to a maximum weight | Inmar NCR |
| Basket-level offers | Minimum spend | ✅ | Basket-level: Spend $35, get $2 off | Birdzi Inmar NCR |
| Basket-wide discounts | ✅ | Get $10 off the basket | Birdzi NCR | |
| Retailer inclusion / exclusion | ✅ | Spend $35 on selected retailer collection, get a reward Buy $30 of seafood, get $5 off | Birdzi NCR | |
| Alcohol classification include | ✅ | Spend $35 on alcohol (include), get a reward |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Alcohol classification exclude | ✅ | Spend $35 on alcohol (exclude), get a reward | Birdzi NCR | |
| Percentage off up to a maimum amount | ✅ | Spend $35, get 50% credit up to $15 | Birdzi NCR | |
| Credit back | ✅ | Spend $35, get $10 credit-back |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Service features | Standard delivery | ✅ | Regular delivery service |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. |
| Express delivery | ✅ | Faster delivery option |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Priority delivery | ✅ | Premium delivery tier |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Pickup | ✅ | Customer collects from store |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Service fee | ✅ | Base platform service charge |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Bag fee / bottle fee | ✅ | Charges for shopping bags or container deposits |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Membership fee | ✅ | Fee for Instacart membership |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Regulatory response fee | ✅ | Fee for regulatory compliance |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Peak pricing fee | ✅ | Higher demand fees |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| General application | Promo code | ✅ | User applies promo codes |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. |
| Auto apply | ✅ | Automatic application | NCR | |
| Clippable coupons | ✅ | User activation required | Birdzi Inmar Youtech | |
| Rewards | Amount off | ✅ | Fixed amount discounts | Birdzi NCR |
| Percent off | ✅ | Discounts as a percentage | Birdzi NCR | |
| Fixed price | ✅ | Specific price deals (such as, free items) |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Credit back | ✅ | Credits for future orders |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| In kind / In kind back | ✅ | Non-monetary rewards (such as, loyalty points) |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Minimum spend | ✅ | Spend $50 minimum | Birdzi Inmar NCR Youtech | |
| Minimum quantity | ✅ | Buy 2 or more; Buy 2 or more lbs | Birdzi Inmar NCR Youtech | |
| Specific retailers / regions | ✅ | Valid only for Kroger or California region |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| First N orders | ✅ | Applicable only on first N orders |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Item collection | ✅ | Spend $30 on specific category or brand |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Membership required / excluded | ✅ | Exclusive to (or excludes) members |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Stackability options | Stackable | ✅ | Can combine with other offers | Inmar NCR |
| Non-stackable | ✅ | Offer cannot combine with others |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Same / fifferent funding source | ✅ | Stackable with offers from same or different funding sources |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. | |
| Always stackable | ✅ | Stacks with all offers, including non-stackable ones |
This feature is not currently supported by a third-party provider, but it can be implemented. For assistance, contact your Instacart representative. For information on offers, see Offers. |