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Instacart Platform Portal

Instacart Platform Portal (also known as Instacart Retailer Platform) is your centralized tool for all activities related to your e-commerce sites and storefronts. Use the Portal with all Instacart Platform products, including Instacart Storefront sites and your storefront on Instacart Marketplace.

Activities

The Portal supports the following types of activities:

  • Catalog management, including searching for products and requesting new products. You can also download the catalog inventory files that are submitted by your team.
  • Order management, including finding orders and reviewing order status.
  • Customer management, including logging in as a customer and managing privacy requests. (Storefront Pro 5 only)
  • Store operations, including managing store hours, staffing, and device accounts for employees using the Instacart Shopper App.
  • Merchandising, including managing branding, collections, navigation, and pages.
  • Performance analysis, including viewing performance across a variety of metrics and reports.
  • Portal administration, including setting up user accounts for your team members and controlling which areas of the Portal they have access to.

Get started

To get started with the Portal, select a few people in your organization to act as administrators. Your Instacart representative sets up their user accounts with administrative privileges. The administrators can then set up user accounts for other employees and assign the roles they need to do their jobs. For information about how to set up user accounts, see Manage users.

Online help

All tasks that can be performed from the Portal are documented in the Instacart Platform Portal online help.

You need an Instacart Platform Portal user account to access the online help. If you don't have an account, ask your Portal administrator to add you.