Sign-on experience
The sign-on experience encourages visitors to sign up for an account and sign in. In most implementations, visitors are required to sign in to continue shopping. The iOS app, however, includes an option for visitors to shop as a guest to comply with Apple App Store Review Guidelines. The guest must sign in to a customer account to place an order.
Sign-on services
You choose which types of sign-on services to provide to your customers:
In all cases, only an authorized customer can access their customer account details through the storefront.
Sign-on opportunities
Customers can sign up or sign in at multiple stages of their shopping journey.
Signing up for an account
To encourage visitors to sign up for an account, make it as easy as possible. Ask for the minimal amount of information to create an account, such as their email address, password, and address. If you do ask for more information, make those fields optional. You can collect more information when the customer makes their first purchase.
Checking out the cart
When a customer checks out, the storefront prompts for any additional information needed to fulfill the order, such as the delivery address and payment methods. If a cart contains alcohol or over-the-counter medication, the storefront requests the customer's date of birth.
Signing in to an account
Customers can choose to remain logged in. If a customer isn't logged in, the storefront displays the log-in form. Customers sign in with the option they used to create their account.