Skip to main content

Restock reminders

Restock reminders are personalized nudges to repurchase items from categories a customer buys regularly, shown when the customer is likely due to buy again. Unlike the other recommendation types, which draw on what's currently in the cart, restock reminders draw on a customer's longer-term purchase history in a category to estimate when they're likely running low.

Up to three restock reminders appear in the checkout aisle during a customer's shopping experience.

Restock reminders on your storefront​

The following image shows two example restock reminder carousels:

How restock reminders are generated​

The following categories are eligible for restock reminders:

  • Personal care
  • Laundry
  • Paper
  • Pet food
  • Over-the-counter medication
  • Alcohol
  • Vitamins and supplements
  • Cleaning

A customer sees a restock reminder for a category only when all of the following are true:

  • The customer is in the United States or Canada.
  • The customer has previously purchased an item in the category on your storefront.
  • The customer is an established, repeat customer. New customers are eligible only for the pet food and alcohol categories.
  • Your store carries at least one of the eligible categories. Retailers built around a single category, such as alcohol, pet, baby, or beauty stores, are excluded.