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Discovery feed

The order status page displays a dynamic feed with recommended product carousels and shoppable ad carousels. The discovery feed displays in the You've still got time to shop section. The feed encourages customers to explore additional items and add them to their cart before the shopper checks out.

The following image shows the discovery feed in the You've still got time to shop section on mobile apps:

The following image shows the discovery feed in the You've still got time to shop section on desktop browsers:

Discovery feed recommendations​

The carousels that appear in a customer's discovery feed are driven by proprietary machine-learning algorithms. The algorithms consider the following data when making recommendations:

  • Retailer data, such as customer searches and trends
  • Collection popularity, such as top selling products
  • Additional contexts, such as store location, time of day, or day of week

Discovery feed content order​

The discovery feed displays carousels and shoppable ads in the following order:

  • One product carousel, which contains organic recommendations and sponsored products
  • One shoppable ad carousel
  • Up to five product carousels, which contain organic recommendations and sponsored products
  • One shoppable ad carousel

The following table lists the carousels in the order in which they might appear in the discovery feed:

CarouselDescription
Based on your recent viewsDisplays items based on the customer's past orders, searches, and browsing history.
Shoppable ad carouselDisplays an ad along with related items. For more information, see Shoppable ads.
Kick back and enjoyDisplays snacks, alcohol, non-alcoholic beers, non-alcoholic cocktail mixers, non-alcoholic spirits, and non-alcoholic wines.
No-hassle mealsDisplays ready-to-go meals.
Desserts and snacks for the weekDisplays popular desserts and snacks.
Pairs well with your orderDisplays popular complementary items often added to grocery baskets based on the customer's order. For example, if their cart contains detergent, this carousel might display fabric softener or dryer sheets.
Trending at this storeDisplays trending items that are experiencing a surge in popularity.