Loyalty program providers

For a seamless integration experience, Instacart uses loyalty program providers to synchronize promotions and discounts while linking customer identity data, such as email address and phone number.

Loyalty program providers offer the following benefits:

• Offers configured through external platforms are synced to appear consistently on ecommerce sites.
• Badges, progress trackers, and custom-created coupon pages enhance promotion visibility.
• Discounts are applied transparently at checkout, reducing latency by eliminating redundant system checks during shopping.
• Continuous feature updates are provided without additional setup.

How loyalty program providers are integrated

Configure how your loyalty program page is displayed on your storefront in Instacart Platform Portal. For information about how to set up your loyalty program, see Loyalty programs.

After your loyalty program is set up in Instacart Platform Portal, contact your Instacart representative and provide the following items:

• A loyalty program from a third-party loyalty program provider with an API that can be used to validate the account status.
• The URL to your existing external loyalty program page, which can be linked from the storefront header.