In-store transactions integration
Many customers shop in both physical stores and on your ecommerce storefront. By combining in-store and online shopping experiences, you can provide customers with a seamless shopping experience.
To learn how this integration affects your storefront, see Instore order history on your storefront.
Retailer benefits
You can view in-store sales data alongside online sales data in Instacart Platform Portal, giving you a better understanding of your customers' needs for both in-store and online experiences.
You can also use this in-store transaction data to resolve loyalty point and payment disputes.
Customer benefits
The transactions data affects your customer experience in the following ways:
- The Order history page shows in-store receipts.
- Buy it again experiences include in-store purchases.
- Personalized recommendations include in-store purchases.
To enable in-store order history, create and upload your in-store transactions log. For more information, see In-store transactions log.