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Instacart+

Instacart+ memberships provide customers with benefits when they shop online, such as $0 delivery fees on orders over $10. Your customers can purchase an Instacart+ membership on your storefront and use their membership benefits on your storefront and on Instacart Marketplace. A free 14-day trial is also available to customers.

Your customers are invited to purchase an Instacart+ membership at different stages of their customer journey.

The advertisements appear on your storefront in the following locations:

Storefront login​

A dialog appears after customers sign in to your storefront.

Pages​

A banner appears at the top of every page.

Cart​

A banner appears when customers view their cart.

Checkout toggle​

A membership subscription toggle appears when customers view the delivery order details at checkout.

If a customer keeps the toggle on, and continues to checkout, they're shown a signup modal where they can sign up for Instacart+.

The following image shows the Instacart+ modal: