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Creatives

Use creatives (previously called placements) to enrich your storefront with custom content, including banners, rich text, and product carousels. For example, you can design creatives to promote content, such as announcing a sale, encouraging customers to sign up for your loyalty program, or promoting collections that celebrate an upcoming holiday. Creatives can be added to pages on your storefront and to drive awareness campaigns.

A creative contains visual elements, such as images, text, and buttons. Creatives also include the associated metadata, such as image alt text and URL destinations.