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Creative placements

To place a creative on a page, you add it to a slot, which is a section on a page that's reserved for displaying creatives. Static slots display the same creative to all customers. For example, you want to display a creative to highlight weekly deals. Dynamic slots display different campaigns and their associated creatives based on segmentation and scheduling rules. For example, you create one campaign with a banner creative to target the New York region and another campaign with a different banner creative to target the San Francisco region. Customers see the campaign that's targeted to their region.

The following image shows a homepage with various types of creatives:

  1. Announcement banner
  2. Quick link carousel
  3. Image tile carousel
  4. Text container
  5. Primary banner carousel
  6. Secondary banner carousel
  7. Product carousel

To review the list of available creatives, see Creatives library.

To create creatives and add them to pages or campaigns, use Instacart Platform Portal. For more information, see: