Collection pages

A collection page displays the products in a retailer collection. Each retailer collection you create is assigned a unique URL that you can share with customers through campaigns, email, social media, or other marketing channels to drive traffic to your collection.

Retailer collections on your storefront

To help customers discover your retailer collections, add links to the collection page URLs from your storefront. For example, you can add a link in your navigation or add the URL to a campaign. You can also display a retailer collection in a product carousel, which includes a View all link to the collection page.

Collection page layouts

With Storefront Pro, you can configure the layout of a collection page to add up to two static creatives. For example, you can add a banner and a product carousel to a collection page to promote a seasonal campaign, highlight products, or align with your brand. Each collection page is customized independently and scoped to a specific site; you can't set a global layout for collection pages.

Consider the following rules when configuring static content on collection pages:

• You can add up to two static slots to a collection page.
• Ads placements display above any static content you add.
• Dynamic content from Drive awareness campaigns displays before any static content you add.
• Automatically generated carousels, such as Picked for you or On sale now, display below any static content you add.

To customize a collection page, use Instacart Platform Portal. For more information, see Manage collection page layouts.