Collection pages

A collection page displays the products in a retailer collection. Each retailer collection you create is assigned a unique URL that you can share with customers through campaigns, email, social media, or other marketing channels to drive traffic to your collection.

Collection pages on your storefront

By default, customers can't navigate to collection pages from your storefront, but you can manually add a link from a banner on your storefront to a collection page that you want to highlight.

Collection page layouts

With Storefront Pro, you can configure the layout of a collection page to add one static creative. For example, you can add a banner to a collection page to promote a seasonal campaign, highlight products, or align with your brand. Each collection page is customized independently and scoped to a specific site; there is no global layout for collection pages.

Consider the following rules when configuring static content on collection pages:

• You can add one static slot to a collection page.
• Ads placements display above any static content you add.
• Dynamic content from Drive awareness campaigns displays before any static content you add.
• Automatically generated carousels, such as Picked for you or On sale now, display below any static content you add.

To customize a collection page, use Instacart Platform Portal. For more information, see Manage collection page layouts.