Checkout aisle page

After a customer clicks the Go to checkout button from the cart, a checkout aisle page opens. Recommended product recommendations are automatically generated. Customers can optionally add items to their cart and then click a button to continue checking out.

Checkout aisle

The following image shows an example of a checkout aisle with two collections visible:

The Instacart recommendations service uses machine learning to generate these collections. Collections can include growth categories, popular items, items the customer has previously purchased but aren't in their cart, or items the customer looked at in this session but didn't add to their cart. For more information, see Recommendations.

Customize the checkout aisle page

You can add your own collections to the checkout aisle page.

Custom collections

You can display a custom collection on the checkout aisle page. This collection appears before the Instacart-generated collections.

To configure and display your own collection on this page, use Instacart Platform Portal. Create the collection and then set up a drive awareness campaign. In the campaign, select the checkout page option and specify your collection in the standard product carousel properties. For more information, see Create a drive awareness campaign.

Restock reminders

You can also show a restock reminder collection: a personalized reminder to repurchase an item from a common household category, timed to when they're likely due to buy again. For more information, see Restock reminders.