Drive awareness campaigns

Create a non-incentive campaign to raise awareness for various initiatives, such as promotions, contests, and rewards programs. For example, you might want a time-bound campaign to advertise your loyalty rewards program and link out to a rewards registration page.

By default, these campaigns appear for all customers and apply to all regions. You can choose to target customers and regions to participate in the campaign. For example, you can target customers by email address, loyalty membership, having fewer than five purchases, or shopping at a specific store group.

The following image shows a campaign to encourage users to sign up for an Instacart+ membership to get free delivery. The campaign displays in the second slot on the page.

To create a creative and configure a drive awareness campaign to appear on a page, use Instacart Platform Portal. For more information, see Create drive awareness campaigns.