Click-to-redeem offers

Instacart Storefront Pro supports click-to-redeem offers where customers can click a link or scan a QR code to redeem the offer. Direct link campaigns are available for minimum spend campaigns. Use click-to-redeem offers to drive customers to shop at your storefront. For example, you might offer $10 off their first online order over $35.

To create a direct link campaign, use Instacart Platform Portal. For more information, see:

• Create a minimum spend offer on baskets

• Create a minimum spend offer on products, collections, and departments

To track the performance of your click-to-redeem campaigns, see Campaigns with offers dashboard.

Sharing click-to-redeem offers

Here are some examples of where you can use click-to-redeem offers:

• In-store marketing. Distribute printed marketing materials to your customers, or position printed materials throughout the store in high-traffic areas for visibility. For example, at checkout, your cashier places a marketing poster with a special offer into your customers’ shopping bag. Customers can scan the QR code on the poster to claim the offer.

  The following example shows an in-store marketing poster:

• Advertisements. Create advertisements, such as billboards or social media posts, with a direct link to where customers can redeem the offer.
• Online marketing. Send an email blast with a direct link for customers to redeem the offer.

Example journey

The following example shows a journey for a customer who claims a click-to-redeem offer on your storefront. If you also have a storefront on Instacart Marketplace, the customer can choose to redeem the offer there; the flow is similar.

1. The customer scans the QR code or clicks a direct link in an email campaign.

   The customer is directed to a landing page on your storefront.

2. The customer clicks Claim offer.

3. The customer signs up or logs into their account.

   Instacart checks whether the customer is eligible for the reward. If eligible, the storefront confirms that the offer was claimed.

4. The customer clicks Start shopping.

5. The customer adds items to their cart and views their cart.

6. The reward is applied at checkout.