Analytics

Your storefront captures analytics so that you can track customer traffic and better understand the customer journey. For example, you might want to use analytics to understand the following business insights:

• View key performance indicators, such as gross merchandise value (GMV) and basket size.
• Evaluate and optimize the performance of categories and products.
• Understand the types of content and promotions that are driving engagement.
• Analyze the best times to promote products.
• View search conversion rates.

You can view analytics by using dashboards in Instacart Platform Portal or by setting up Google Analytics.

note

Instacart offers limited Google Analytics support for native mobile apps through Firebase SDK, which automatically collects some events. For ecommerce events, Instacart sends purchase events on native mobile apps to Google Analytics 4 (GA4) using the Google Analytics Measurement Protocol.