Ads

Available on request means that the feature is turned off by default. To turn on a feature, contact your Instacart representative.

If you enable ads, you may be eligible to earn ad revenue with Instacart. Your Instacart representative guides you through the configuration options available to you along with how and where ads are introduced into your site.

Ads give you instant access to advertising demand from over 1,800 national consumer packaged goods (CPG) brands. They are designed to be highly relevant and fit seamlessly into your existing content. Ads can generate incremental orders and unlock new shopping journeys without disrupting the shopping experience your customers are used to.

The number of ads that appear can vary based on the user, shopping context, and item relevance. Ads also become more personalized as a customer shops more on your storefront.

Ads come in different formats:

• Sponsored products
• Display banner ads
• Shoppable ads
• Inspiration ads
• Coupon ads