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2025_04_0 Release Notes

Release date: April 29, 2025

The release notes describe changes to Instacart Storefront for this release, including new features and enhancements. In addition to these changes, Instacart continually updates the platform to improve accessibility, performance, and stability and to ensure the best user experience for your customers.

New features​

The following new features are available in this release.

Add a collection to checkout aisle​

You can now add a collection in a standard product carousel to the checkout aisle page by creating a drive awareness campaign. For example, you can add a promotional collection that appears only for loyalty customers. The checkout aisle page appears after a customer clicks the Go to checkout button from the cart. Previously, the checkout aisle page contained only the collections generated by Instacart's recommendations algorithms.

For more information, see Create a drive awareness campaign.

Exclude brands from offers​

You can now exclude product brands from an offer. These items might already be discounted or might be a premium brand that doesn't require further discounting. For example, if your offer is "$20 off a purchase of $100 excluding Pepsi products" and a customer adds a Pepsi item to their cart, the item doesn't contribute toward meeting the offer condition.

The following image shows the Specify exclusions button that, when clicked, lets you select the Exclude collections checkbox or the Exclude brands checkbox or both.

For more information, see Define the offer.

Enhancements​

The following enhancements are available in this release.

Operational dashboard improvements​

The Operational dashboard in Instacart Platform Portal now has improved search and filter capabilities. You can still look up orders by ID, email, or phone number and filter orders by store, date ranges, and fulfillment type, but the overall dashboard experience is more intuitive and user-friendly. To narrow your search results, you can select from the following new filters:

  • Store group
  • Order status values
  • The name and URL of the site the order was placed on

The dashboard also has enhanced error handling and messaging capabilities. If your search times out, the error message clearly notifies you of the problem and recommends narrowing your filters. For order ID searches that return no results, the message contains helpful information on how Instacart order IDs are typically formatted and where they can be found.

The search results now provide the site's name and URL and lets you sort the order ID and fulfillment date fields. Each order ID contains a link to the order details page.

Additionally, if you provide the customer's email or phone number and then execute a search or select filters that trigger a search, your configurations persist after page refresh, which means you can save or share the URL.

For more information, see Operational dashboard.

Offer redemption and Add additional offer restrictions​

The Offer execution section in Instacart Platform Portal has been renamed to Offer redemption. The Add button in this section has been renamed to Add additional offer restrictions.

For more information, see Apply the offer and add terms and conditions.

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