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2025_02_0 Release Notes

Release date: February 25, 2025

The release notes describe changes to Instacart Storefront for this release, including new features and enhancements. In addition to these changes, Instacart continually updates the platform to improve accessibility, performance, and stability and to ensure the best user experience for your customers.

New features​

The following new features are available in this release.

Store labor performance custom report​

In Instacart Platform Portal, added a new dataset with store labor performance metrics to the Custom Reports tool. This lets you view and download the same data featured in the Store labor performance dashboard as a report.

For more information, see Datasets and templates.

Enhancements​

The following enhancements are available in this release.

Enhancements to replacement items​

Implemented the following enhancements for higher quality replacement suggestions:

  • Items without availability data are excluded from replacement suggestions.
  • Items previously disapproved by the customer are excluded from replacement suggestions.
  • Customer's preference is considered for replacement suggestions based on past history.

For more information, see Replacement items.

Exclusive In-store shopping mode for flexible store operations​

Retailers can now configure store locations to enable In-store mode exclusively, while disabling Pickup and Delivery services. This functionality helps coordinate store openings or closings, where in-store shopping needs to remain available.

To enable this functionality, contact your Instacart representative.

Improved canonicalization for search engine optimization (SEO)​

Canonical meta tags for product and recipe pages now include human-readable slugs to improve SEO and better support search engine indexing.

Added GMV metrics to Creatives dashboard​

In Instacart Platform Portal, added GMV metrics to the Creatives dashboard, allowing you to view the performance of creatives used in drive awareness campaigns.

For more information, see Creatives dashboard.

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