Promotional banners
For storefronts that use the default ML-driven homepage, you can add banners to direct customers to your important campaigns or promotions. The promotional banners appear below the search bar of your storefront. You can display different banners on different devices, such as one banner on your desktop storefront and another on mobile apps.
For more control over creatives and to manage product carousels, consider upgrading to Instacart Storefront Pro.
The following image shows an example of a promotional banner with an image and a Shop now box that indicates that the banner links to a collection:
To create and manage promotional banners, use Instacart Platform Portal. For more information, see Manage promotional banners.
Banner details
Banners can include the following details:
- Image
- Text area that can be displayed to the left of an image
- Link to a product, department, or collection
- Link to a URL (by request to your Instacart representative)
- Devices on which to display the banner, such as web and mobile app
- Effective period
To keep your homepage fresh, you can create a set of banners with sequential effective periods. When one banner expires, the banner with the next effective period displays automatically.
Recommended dimensions
Recommended dimensions for promotional banner images:
| Creative name | Large screen dimensions (desktops and laptops) | Small screen dimensions (tablets and mobile phones) |
|---|---|---|
| Promotional banner: full-width image | 4368x1222 pixels | 2732x1036 pixels |
| Promotional banner: half-width image | 2000x2000 pixels | 2000x2000 pixels |