Homepage
By default, the collections that appear on your homepage are driven by proprietary machine-learning algorithms. The homepage is optimized to drive sales and conversions by showcasing collections that are predicted to be the most relevant for each individual customer. For example, customers who frequently purchase deli meats or pre-packaged lunches might see the Deli collection near the top of the homepage.
To customize your homepage, consider upgrading to Instacart Storefront Pro.
The algorithms consider the following data when making predictions:
- Individual customer shopping habits, including personalized recommendations
- Collection popularity, such as top selling products
- Additional contexts, such as store location, time of day, or day of week
For customers who have previously purchased from your store, the homepage also includes a Buy it again collection. The Buy it again collection is strategically placed as the first collection because it has proven to improve customer retention and increase cart sizes.
The following image shows a homepage with the Buy it again collection and the Deli collection:
To bring awareness to promotions or other brand content, use Instacart Platform Portal to create Promotional banners.