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This guide is for retailer representatives who want to understand the capabilities of Instacart Storefront.

Throughout this guide, the Available on request means that the feature is turned off by default. To turn on a feature, contact your Instacart representative. badge identifies the capabilities that you need to request from your Instacart team. All other capabilities are set up by default.

  • Onboarding

    Project decision makers learn about Instacart capabilities. Your decisions during onboarding affect how the storefront behaves and the capabilities available to your customers.

  • Your storefront

    Ecommerce managers and retailer representatives learn how your storefront works. You can customize some elements of your storefront.

  • Customer engagement

    Marketing and merchandising teams learn how to engage customers through unique product collections, campaigns, and more.

  • Compliance

    Compliance is a shared responsibility between Instacart and your organization.

  • Releases

    Review the changelog and release notes to stay up to date with the latest new features and enhancements. Release notes are published monthly.

  • Get help

    For help any time during project implementation, contact your Instacart representative. For help after you go live, contact our Enterprise Support team through the Instacart Enterprise Service Desk.