Search engine optimization (SEO)
Search engine optimization (SEO) improves a website's visibility and ranking on search engines such as Google, enabling it to reach a larger audience. Search engines process trillions of searches annually, making them a critical tool throughout the entire customer journey. Even if users aren’t explicitly searching for specific retailers, they’re still looking for products or information. This creates opportunities for retailers to appear in search results, engage users, and attract potential customers.
Benefits of SEO
SEO offers the following benefits to retailers:
- Traffic from organic search results is free. With ongoing maintenance and development resources, effective SEO can produce long-term results.
- SEO helps emphasize your unique brand, increasing its discoverability in search engine results.
- You can enhance user experience by adding tailored content, optimizing navigation, and including relevant footer links.
- SEO ensures that your website is easily crawled, indexed, and ranked by search engines.
Storefront sites that require a zip or postal code to access (also known as a hard gate) can’t be crawled, which limits their performance in search results.
Integrate SEO
Using Instacart Platform Portal, you can configure SEO metadata tags for page titles and descriptions based on the locales available to a particular storefront page. This helps ensure consistent search engine indexing, better visibility, and easier retailer configurations. While configuring your metadata, you can preview how the page will appear in search engine results.
For more information, see Manage content pages and Manage your custom homepage.