Mobile apps

Instacart helps you build and publish a mobile app for your storefront on both Android and iOS platforms.

Before you begin

Before you begin, make sure you have developer accounts for Google Play Store and Apple App Store. These accounts are required to build and publish your app to make it available to your customers.

Request a mobile app

To request a mobile app, contact your Instacart representative. They will give you a Google intake form to fill out the required informations and assets for building your app.

Provide assets to build a mobile app

Provide the following assets to Instacart to build your mobile app.

note

Dimension size is expressed as width x height.

Asset	Details	Required
Logo and launch screen	File format. For Android, use SVG and PNG. For iOS, use SVG. Dimension size. For Android, maximum width is 1024 pixels. For iOS, maximum width is 256 pixels. Background color hex code required for both light and dark logos. Light logo should be legible on a dark background, and dark logo should be legible on a white background. The following image shows light and dark logos on contrasting backgrounds:
Icons	File format. Use PNG with no transparency. Dimension size. Use 1024x1024 pixels. Add background color in hex code.
Display type	Display font is usually your own brand font. It is used for headings and navigation items to bring the retailer brand style into the platform.
Body type	Default font, used for a majority of body text across the website.
Font type	Open Type Font (OTF) Unicode Transformation Font (UTF)
Typefaces	Bold, semibold, and normal weights Upper and lower cases Alphanumeric characters The following image shows the font and types face requirements:
Notification icon	File format. For Android, use SVG or PNG (monochrome wtih transparent background). For iOS, use the Apple App store icon file format. Dimension size. For Android, use 256x256 pixels. For iOS, use the Apple App store icon dimensions.

Development and testing of the app

Instacart receives the assets that you provided and begins building your mobile app. It generally takes up to seven days to complete the app. Then, Instacart shares the app with you to test.

Upload assets to publish the mobile app

To prepare to publish the app, create the following assets to the Google Play Store and Apple App Store. After you've uploaded the assets, notify your Instacart representative.

note

You cannot upload these assets until you have received the app from Instacart.

Feature	Android	iOS	Required
Content	App title. Character limit is 50 characters. Short description. Character limit is 80 characters. Full description. Character limit is 4000 characters. Privacy policy URL Account deletion URL Contact details. Include email address, phone number, and physical address.	App name. Character limit is 30 characters. Subtitle. Character limit is 30 characters. Description. Character limit is 4000 characters. Keywords: Character limit is 100 characters. Privacy policy URL Support URL Copyright. Include year and name.
Number of screenshots allowed	Minimum of 2	Minimum of 1 for portrait and landscape
Video	See Add preview assets to showcase your app.	Must be the following: 15 - 30 seconds High quality Complies with Apple App Store standards
Graphics or images	Your feature graphic is displayed in various places, including as a cover image for your preview video or as a collection in a large format with your feature graphic, including ads. File format. Use JPEG or 24-bit PNG (no alpha). Dimension size. Use 1024x500 pixels. Specifications. See https://support.google.com/googleplay/android-developer/answer/9866151?visit_id=638611683587040051-3506714574&rd=1#zippy=%2Cfeature-graphic. Contact details. Include email, phone number, and address that can be displayed.	Upload at least one file for portrait and landscape each. For more information, see https://developer.apple.com/help/app-store-connect/reference/screenshot-specifications/. iPhone: Display. Can be either 6.9 inch or 6.5 inch. Applicable models. Supported on one of the following: 16 Pro Max 16 Plus 15 Pro Max 15 Plus 14 Pro Max 14 Plus 13 Pro Max 12 Pro Max 11 Pro Max Portrait resolution. Can be either 1290x2796 pixels or 1284x2778 pixels. Landscape resolution. Can be either 2796x1290 pixels or 2778x1284 pixels. iPad: Display. Must be 13 inch. Portrait resolution. Must be 2048x2732 pixels. Landscape resolution. Must be 2732x2048 pixels.

Upload to the Google Play Store

1. Log in to Google Play Console and select the app to be updated.

2. Click Grow Users > Store Presence.

3. Click Store Listing.

4. From the default store listing section, click Edit.

5. Upload the assets from the preceding table.

6. Click Save.

Upload to the Apple App Store

1. Log in to App Store Connect.

2. Select Apps.

3. Select the app to be updated.

4. Click the app version to be updated, if not already selected.

5. Upload the assets from the preceding table.

6. Click Save.

Review and approval of the app

When uploaded, notify your Instacart representative. Intacart submits the app to Google Play Store and Apple App Store for review and approval. Instacart will inform you when the approved app goes live and is available to your customers.