Loyalty program providers

For a seamless integration experience, Instacart uses loyalty program providers to synchronize promotions and discounts while linking customer identity data, such as email address and phone number.

Loyalty program providers offer the following benefits:

• Offers are configured through external platforms are synced to appear consistently on e-commerce sites.
• Badges, progress trackers, and custom-created coupon pages enhance promotion visibility.
• Discounts are applied transparently at checkout, reducing latency by eliminating redundant system checks during shopping.
• Continuous feature updates are provided without additional setup.

The following loyalty program providers are currently supported:

• AppCard

How loyalty program providers are integrated

Your Instacart representative sends you an onboarding form to set up loyalty programs for your customers.

You must provide the following items:

• A loyalty program from a third-party loyalty program provider with an API that can be used to validate the account status.

• The URL to your existing external loyalty program page, which can be linked from the storefront header.

• Loyalty program page assets. Provide the following assets and text for display on the loyalty program page:

  

1. Background image
   • Mobile: 1425x402 pixels
   • Desktop: 1000x310 pixels
2. Icon
   • Mobile: 84x84 pixels
   • Desktop: 110x110 pixels
3. Name of the loyalty program
4. Primary text
5. Field for phone number
6. Secondary text with up to two hyperlinks
7. Benefits, each with:
   • Icon: 192x192 pixels
   • Name: Approximately 36 characters
   • Description: Approximately 64 characters
8. Legal disclosure with up to two hyperlinks