Catalog
A catalog is a library of every possible product that can be sold. Instacart has an extensive Universal Catalog that includes products commonly sold across multiple retailers. For each product, Instacart uses third-party sources to obtain the product's attributes at the UPC level. For example, the Universal Catalog includes different brands of milk and their associated attributes, such as images, product description, ingredients, nutritional facts, and storage directions.
Retailer catalog
The products that can be sold on your storefronts.
Products
The items available for sale on your storefront, displayed with details like name, image, price, and description.
Restricted products
Products with legal requirements, such as minimum age to purchase.
Prohibited products
Prohibited products are items that Instacart does not allow to be sold through your storefront.
Product tags
Attributes, such as dietary preferences, organize products and appear as filters and labels on your storefront.
Discounts
Discounts include sales, loyalty deals, and promotions.