Automated campaigns
Automated campaigns run continuously and target customers at key stages of their shopping journey. Instacart sets up each campaign with recommended offer values and timing, so you can start reaching customers quickly.
Customer segments
Automated campaigns target the following customer segments:
- Activation campaigns. Customers who created an account but haven't placed an order.
- Deep churned campaigns. Customers who haven't placed an order in 84 or more days.
Storefront wave
When a new customer signs up, the storefront wave appears at the bottom of the storefront and displays their sign-up offer. The wave uses your promotional branding color.
The wave displays a single offer at a time. Customers can dismiss the wave during their shopping session, but it reappears each time they open the app until they place their first order. The wave doesn't appear in in-store mode.
The following image shows the wave on a mobile storefront displaying an active discount offer:
The wave works alongside the floating cart, which tracks up to three offers, and the cart tracker to give customers a complete view of available offers and their progress toward redemption.
To change the wave color or configure the campaign, use Instacart Platform Portal. For more information, see: