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Analytics

Your storefront captures analytics so that you can track customer traffic and better understand the customer journey. For example, you might want to use analytics to understand the following business insights:

  • View key performance indicators, such as gross merchandise value (GMV) and basket size.
  • Evaluate and optimize the performance of categories and products.
  • Understand the types of content and promotions that are driving engagement.
  • Analyze the best times to promote products.
  • View search conversion rates.

You can view analytics from Instacart Platform Portal or Google Analytics. To use Google Analytics, you must first set up a Google Analytics account and connect it to your storefront.

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