Shoppable ads

Shoppable ads include both dynamic content and direct add-to-cart functionality. Dynamic content can be a video, an image, or an animated GIF. If an ad includes a video, the video starts playing when more than 50% of the ad is visible. Videos are muted by default and customers can click the volume icon to unmute.

Shoppable ads can appear on the following types of pages:

• Homepage
• Search results page
• Collections pages (including departments and aisles)
• Discovery feed of an order status page

The following image shows an example of a shoppable video ad on the homepage:

When customers click View More, they're directed to a brand landing page with content that's curated by the advertiser. The brand landing page is embedded on your storefront for a seamless experience.