Ads
Ads are always displayed on Storefront sites with the ad revenue going to Instacart.
If you want to turn off ads or explore alternative monetization options, consider upgrading to Instacart Storefront Pro.
Ads give you instant access to advertising demand from over 1,800 national consumer packaged goods (CPG) brands. They are designed to be highly relevant and fit seamlessly into your existing content. Ads can generate incremental orders and unlock new shopping journeys without disrupting the shopping experience your customers are used to. The number of ads that appear can vary based on the user, shopping context, and item relevance. Ads also become more personalized as a customer shops more on your storefront.
Ads come in a variety of formats.
Sponsored products
Individual promoted items that appear in carousels, collections, and product grids.
Display banner ads
Large-format banners that appear on search results and collections pages.
Shoppable ads
Shoppable ads combine dynamic content like video or images with direct add-to-cart functionality.
Inspiration ads
Customers can discover products through shoppable recipe and occasion ad formats.
Coupon ads
Brand coupons appear on item tiles, offering single-unit, multi-unit, and stock-up-and-save discounts.