Inspiration ads

Inspiration ads help customers discover new products and shopping occasions while browsing your storefront.

Your storefront supports the following formats:

Recipe ads. Feature a recipe with shoppable sponsored ingredients. When customers search for related items, a sponsored recipe can appear in search results. Customers can click the ad to view the full recipe and add ingredients to their cart.
Occasion ads. Feature a curated product collection built around a shopping occasion, such as a seasonal moment or meal theme. Customers can browse products organized by category and add items to their cart from the Occasion page.

Inspiration ads can appear on the following types of pages:

In Instacart Platform Portal, you can review inspiration ads using the Ads Display Review Tool.