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Customer data

For Instacart Storefront, customer accounts are Instacart accounts. The customer uses the same account while shopping across multiple storefronts hosted on either Marketplace or a retailer-specific Storefront site. Data isn't isolated.

tip

If data isolation is a requirement for your organization, consider upgrading to Instacart Storefront Pro.

Retailer benefits​

Retailers can rely on Instacart to take care of the following tasks on their behalf:

  • Store customer data securely.
  • Manage customer requests for data access or data deletion.
  • Manage customers' opt-out preferences.
  • Support customers experiencing trouble with a storefront by logging in as the customer.

Customer experience​

Customers can have the following experiences:

  • Use the same sign-on for both your Storefront site and your storefront on Instacart Marketplace.
  • Shop seamlessly across your Storefront site, your storefront on Instacart Marketplace, and other retailers on Instacart Marketplace.
  • Shop from a comprehensive buy-it-again list that includes products they purchase either from your storefront on Instacart Marketplace or your Storefront site.
  • Contact Instacart with questions or requests about their customer account.