[Skip to main content](#__docusaurus_skipToContent_fallback) [![Instacart Logo](/img/logo.svg)![Instacart Logo](/img/logo.svg)](https://docs.instacart.com/) [**Instacart Docs**](https://docs.instacart.com/) [Cross-platform](#) * [Catalog](/catalog.md) * [Instacart Platform Portal](https://partner-docs.instacart.com/instacart_platform_portal) * [Discounting Platform](/discounting_platform.md) [Retailer storefronts](#) * [Storefront](/storefront.md) * [Storefront Pro](/storefront_pro.md) * [Segments API](/marketing.md) [In-Store Solutions](#) * [Caper Cart](https://partner-docs.instacart.com/caper/) * [FoodStorm Help Center](https://foodstorm.zendesk.com/hc/en-us/) * [Shopper App](https://partner-docs.instacart.com/shopper_app/) [Ads](#) * [Instacart Ads APIs (for advertisers)](https://api.ads.instacart.com/docs/landing) * [Ads Manager](/ads_manager.md) * [Instacart Ads APIs (for publishers)](/ads.md) * [Instacart Data Hub](/data_hub/.md) * [Consumer Insights Portal](https://partner-docs.instacart.com/consumer_insights_portal/) [Site Integrations](#) * [Connect APIs](/connect.md) * [FoodStorm APIs](/foodstorm.md) * [Shopping Widgets](/widgets.md) [Marketplace Integrations](#) * [Developer Platform API](/developer_platform_api.md) [Glossary](/glossary.md)[Support](/support/request_technical_support.md) Search ✨ Ask AI✨ Ask [![Instacart Logo](/img/logo.svg)![Instacart Logo](/img/logo.svg)](https://docs.instacart.com/) [**Instacart Docs**](https://docs.instacart.com/) * [Cross-platform](#) * [Retailer storefronts](#) * [In-Store Solutions](#) * [Ads](#) * [Site Integrations](#) * [Marketplace Integrations](#) * [Glossary](/glossary.md) * [Support](/support/request_technical_support.md) ← Back to main menu # Powering the future of grocery retail. [Learn about Instacart](https://www.instacart.com/company) ![The image shows hands of two people shopping on their phones.](assets/hero_banner_image.svg) # Cross-platform * ![Shows a catalog.](assets/catalog-icon.svg) ### Catalog A library of every product that can be sold. Understand the requirements for sending your catalog data. [Guides](/catalog.md) [Changelog](/catalog/changelog.md) * ![Shows a wrench.](assets/ipp-settings.svg) ### Instacart Platform Portal Self-serve tooling for configuring Marketplace, Storefront, and Storefront Pro sites. [Guides](https://partner-docs.instacart.com/instacart_platform_portal/) [Changelog](https://partner-docs.instacart.com/instacart_platform_portal/changelog/) ![lock icon](assets/lock-icon.svg)Private * ![Shows a circular 10-pointed star with a percentage sign in the center.](assets/discounting-platform-icon.svg) ### Discounting Platform Learn how Instacart enables offers, sale pricing, loyalty pricing, and CPG coupons. [Guides](/discounting_platform.md) [Changelog](/discounting_platform/releases/changelog.md) # Retailer Storefronts * ![Shows a stylized application window with a hand-held shopping basket.](assets/storefront-icon.png) ### Storefront (NEW) A turnkey, white-label ecommerce solution that enables single-banner grocers to quickly deploy brand-tailored websites and mobile apps. Features Instacart’s proprietary AI technology. [Guides](/storefront.md) [Changelog](/storefront/releases/changelog.md) [Release notes](/storefront/releases/release_notes.md) * ![Shows a stylized application window with a hand-held shopping basket.](assets/storefront-icon.png) ### Storefront Pro (NEW) An enterprise-tier white-label platform designed for mid-to-large and multi-banner grocers. Features Instacart’s proprietary AI technology. [Guides](/storefront_pro.md) [Changelog](/storefront_pro/releases/changelog.md) [Release notes](/storefront_pro/releases/release_notes.md) * ![Shows a green gear with a four-pointed star in the center.](assets/marketing-icon.svg) ### Segments API Storefront Pro retailers can use the API to programmatically create and manage membership segments for marketing campaigns. Synchronize segments with your CRM. [Guides](/marketing.md) [Changelog](/marketing/api/changelog.md) # In-Store Solutions * ![Shows a shopping cart.](assets/caper-cart-icon.svg) ### Caper Cart An AI-powered smart cart that streamlines checkout, helps customers navigate the store, and lets them bag as they shop. [Guides](https://partner-docs.instacart.com/caper/) [Changelog](https://partner-docs.instacart.com/caper/release_notes/changelog) [Release notes](https://partner-docs.instacart.com/caper/release_notes/overview) ![lock icon](assets/lock-icon.svg)Private * ![Shows the FoodStorm logo wth a stylized fork inside a blue cloud.](assets/foodstorm.png) ### FoodStorm A market-leading order management system for end-to-end prepared foods and catering. [Guides](https://support.foodstorm.com/hc/en-us) ![lock icon](assets/lock-icon.svg)Private * ![Shows a smartphone with a checkmark in the center of the screen.](assets/shopper-app-icon.svg) ### Shopper App A market-leading picking software used by store associates and shoppers to fulfill customer orders efficiently while maximizing customer satisfaction. [Guides](https://partner-docs.instacart.com/shopper_app/) [Changelog](https://partner-docs.instacart.com/shopper_app/releases/changelog) ![lock icon](assets/lock-icon.svg)Private # Advertising * ![Shows a bag with a dollar sign on it.](assets/instacart-ads-icon.svg) ### Instacart Ads API Advertisers can reach 1,500+ retailer banners by advertising with Instacart. [Guides](https://api.ads.instacart.com/docs/landing) [Release notes](https://api.ads.instacart.com/docs/v3#version-3-0-release-notes) * ![Shows a browser window with a star.](assets/ads-manager-icon.png) ### Ads Manager Instacart offers a large and growing ads ecosystem that helps you reach customers on Instacart Marketplace, grocery ecommerce sites, and on AI-powered smart carts in-store. [Guides](/ads_manager.md) [Changelog](/ads_manager/changelog.md) * ![Shows a target with an arrow in the bulleye.](assets/carrot-ads-icon.svg) ### Carrot Ads API Retailers and publishers display ads in their owned-and-operated sites. Target ads to your customers and track engagement. [Guides](/ads.md) [Changelog](/ads/api/ads/changelog.md) * ![Shows 4 shapes: a star, 2 arrows, and a blank rectangle](assets/data_hub_icon.svg) ### Instacart Data Hub A clean room environment built on Snowflake, enabling data collaboration with partners through a secure clean room infrastructure. [Guides](/data_hub/.md) [Changelog](/data_hub/changelog.md) * ![Consumer Insights Portal icon.](assets/consumer_insights_portal_icon.svg) ### Consumer Insights Portal Self-serve CPG analytics on Instacart—basket behavior, substitution, promotions, innovation, penetration, and search all in one portal. [Guides](https://partner-docs.instacart.com/consumer_insights_portal/) ![lock icon](assets/lock-icon.svg)Private * ![Shows a stylized tomato.](assets/product-content-guidelines-icon.svg) ### Product Content Guidelines Learn how Instacart handles product information and how to manage your brand content to ensure a consistent, high-quality customer experience. [Guides](/ads_partners.md) [Changelog](/ads_partners/changelog.md) # Site Integrations * ![Shows a stylized application window with an eight-pointed star in the center .](assets/connect-icon.svg) ### Connect APIs Add Instacart capabilities to a retailer’s owned and operated e-commerce site. [Guides](/connect.md) * ![Shows the FoodStorm logo wth a stylized fork inside a blue cloud.](assets/foodstorm.png) ### FoodStorm APIs Add FoodStorm OMS capabilities to a retailer’s owned and operated e-commerce site. [Guides](/foodstorm.md) [Changelog](/foodstorm/api/changelog.md) * ![Shows a hand-held shopping basket.](assets/widgets-icon.svg) ### Shopping Widgets Add collections, cart, search, and other widgets to a retailer's app or website. [Guides](/widgets.md) [Changelog](/widgets/changelog.md) # Marketplace Integrations * ![Shows a passport.](assets/developer-platform-icon.svg) ### Developer Platform API Link your app or website to Instacart Marketplace. [Guides](/developer_platform_api.md) [Changelog](/developer_platform_api/api/changelog.md) # Resources * ![Shows a megaphone.](assets/instacart-overview-icon.svg) ### Instacart Overview [Learn more](https://www.instacart.com/company) * ![Shows a bookmarked page.](assets/glossary-icon.svg) ### Glossary [Learn more](/glossary.md) * ![Shows a headset with a microphone.](assets/technical-support-icon.svg) ### Technical Support [Learn more](/support.md) *** Instacart * [Instacart.com](https://www.instacart.com/) * [Press](https://www.instacart.com/company/newsroom/) * [Blog](https://www.instacart.com/company/instacart-retail/) Retailers * [Instacart Platform Portal](https://dashboard.instacart.com/public/log-in) * [Enterprise Service Desk](https://enterprise-servicedesk.instacart.com/) * [Instacart Platform Status](https://enterprise-status.instacart.com/access/login) Engineers * [Building at Instacart](https://tech.instacart.com/) * [Careers for Engineers](https://instacart.careers/team-engineering/) Legal * [Privacy Policy](https://www.instacart.com/privacy) * [Terms of Service](https://www.instacart.com/terms) Copyright © 2026 Instacart. 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