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How to create offers

You create offers either when you define a campaign in Instacart Platform Portal or when you update your catalog inventory file with promotions. You can also have Instacart Marketing Solutions create and run campaigns on your behalf.

Campaign offers​

Define a campaign with an offer in the Instacart Platform Portal. For Storefront, you can define offers with item, basket, and fee rewards. For Marketplace, you can define offers with basket rewards. For more information, see Campaigns and offers in the Instacart Platform Portal help.

The following image shows an example of a campaign offer in the Instacart Platform Portal:

Shows a basket offer for Spend $50, Get $10 off in the offers panel of a campaign.

Catalog promotions​

For both Storefront and Marketplace, you can create item discount offers by defining the promotion in your catalog inventory file. The reward is applied automatically when the condition is met. You can create promotions that are targeted to all customers or only loyalty members.

Instacart supports the following offers:

  • Buy 1, Get 1 Free
  • Buy M, Get Percentage Off an Item
  • Buy M, Get Dollar Off an Item
  • Buy M or More, Get Percentage Off an Item
  • Buy M, Get Percentage Off Items, and Buy N, Get Percentage Off Items (Tiered)
  • Buy M for a Fixed Price
  • Buy M, Get 1 for a Fixed Price

For more information and examples, see Promotion types and metadata examples in the Catalog documentation site.

Instacart Marketing Solutions​

You can have Instacart Marketing Solutions create and run campaigns on your behalf. For more information, contact your Instacart representative.

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